Rise In Real-Time Engagement Evaluation
Constantly collecting feedback from employees is an excellent way to drive your employee engagement efforts. Here’s what you need to know.
Equipping Employees For Customer Experience
B2B customer experience continues to be center stage with a majority of corporate executives listing this is one of their strategic initiatives for 2017. However, fewer than 15% of B2B marketers (those most often charged with customer experience initiatives) state...
Always Over-Deliver What You Market To The World
Everyone was waiting for years for Floyd Mayweather and Manny Pacquiao to fight each other. They felt that it would help the sport of boxing to have a sort of a renaissance from its glory days. Mayweather was considered one of the most decorated boxers of his...
It’s Social Media, Not Sales Media
You receive an invitation from someone to be your friend on a social media platform (Twitter, Facebook, LinkedIn,etc). You accept the invitation and feel good about it. Immediately, you receive a message talking about liking their Facebook page, visiting their website...
What Businesses Can Learn From Target’s Failure In Canada
The main goal for businesses is to make a profit. If they don’t make money, then everyone suffers. And even if they do make money, the only question is did they achieve their success the right way? Target shut down operations in Canada earlier this year due to...
You Can’t Do “Business As Usual” In The Modern Day Workplace
Here are two scenarios that anyone can probably relate to. A person sees a position for a management trainee position at one of the largest retailers in the world at their alma mater’s career services website. They go to the link of the retailer’s website...
How To Disarm Angry Customers With Social Video?
We have entered an age where the options for customers to connect to brands have become endless. Beyond the traditional online support and telephone options, social media has driven a whole new plethora of places that customers seeking immediate feedback can go to get...
Chief Data Officer: Insights Meet Intuition
Recently, I wrote about the emergence of Chief Data Officers (CDOs) as a new breed of C-Suite executives. Last year, Gartner identified that “there are more than 100 CDOs serving in large organizations today, which is more than double the number in 2012.” While the...
Building A Strong Community Takes Time
The first thing that is on the mind of a person who is starting a business is making a profit. They understand in order to make a profit, they have to gain some customers. In the case of new companies starting up in Silicon Valley, that is the exception to a degree...
