by Drew McLellan | Mar 27, 2018 | Business and Leadership, Marketing
Get this: Just one percent of startups scale correctly, while more than 70 percent end up in a half-grown wasteland. This is the new discovery of 10X-E founder Jason Goldberg, who recently spoke at the Western Cape Funding Fair about the rocky road of scaling a...
by Daniel Newman | Dec 12, 2017 | Marketing, Technology
What is the one thing every company needs to be successful? The trust of their customer base. The end-game of any marketing campaign is to let consumers know your brand is one they can trust to deliver on their promises. Consumer trust is hard to come by in the...
by Meghan M. Biro | Oct 10, 2017 | Marketing
Most corporate executives consider marketing to be a customer-focused function. But, guess what? The same marketing strategies that work for promoting products and services to consumers also work as powerful recruiting tools. And today, you need to be able to use...
by Shelly Kramer | Sep 27, 2017 | Marketing
In today’s highly competitive job market, winning at recruiting top talent is no easy task. Whether you’re a talent recruitment pro or a small to midsize business owner looking to find and hire individuals for your organization, success in recruiting today requires an...
by Shelly Kramer | Sep 11, 2017 | Management, Marketing
The workplace is changing, and technology is the catalyst. The shifts are widespread, impacting everyone from those in the C-suite to the sales team. The sales process is so different today than it was a decade ago. Not only is there an entirely new set of rules, it’s...
by Daniel Newman | May 16, 2017 | Marketing
Marketing is integral to any business. Traditional marketing methods still retain value, but as the world moves online, digital marketing tactics are gaining immense popularity. Maneuvering the digital marketing world can be tricky for SMEs with little tech knowledge,...
