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Balancing the Benefits and Risks of Using Social Media Data When Hiring

Balancing the Benefits and Risks of Using Social Media Data When Hiring

by Tony Restell | Apr 10, 2019 | Social Media

The meteoric rise of social media has created new opportunities and challenges in the workplace, affecting each and every department in different ways. The recruiting and HR departments are no exception, with businesses of all sizes increasingly looking to access...
How to Research Keywords for Social Media Marketing

How to Research Keywords for Social Media Marketing

by Ann Smarty | Jan 3, 2019 | Social Media

Creating an effective social media marketing strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. In other words, social...
Man and Machines: How Are You Looking For Your Talent

Man and Machines: How Are You Looking For Your Talent

by Eric Vidal | Mar 7, 2018 | Social Media, Technology

Developments in technology are changing how HR professionals work. In the age of information, using data to make better decisions has never been more important. At many companies, HR departments are using technology to help source the best candidates, automate tedious...
Communication Changes in the Digital Transformation

Communication Changes in the Digital Transformation

by Daniel Newman | Feb 8, 2018 | Social Media, Technology

Usually, when we think of digital transformation, we think of the cool technologies—artificial intelligence, big data, machine learning—that help our businesses run faster and smoother. But those technologies do more than enhance our productivity. They also change how...

Key Points from LinkedIn’s Global Recruiting Trends 2016 [Report]

by Meghan M. Biro | Feb 12, 2016 | Innovation, Social Media, Technology

Each year, technology brings new trends to the HR world and how we recruit and retain employees. It’s up to businesses to stay on top of these changing trends if they want to acquire the best talent. Obviously, that’s easier said than done, especially for smaller...
The SMB Step-by-Step Guide to Facebook Retargeting

The SMB Step-by-Step Guide to Facebook Retargeting

by Shelly Kramer | Feb 10, 2016 | Marketing, Social Media

Today’s consumers are more tech-savvy and social than ever before. They don’t just make purchases—they research and then buy quickly (online or in store). It doesn’t stop there, though. Photos, product reviews, recommendations, customer service experiences—all those...
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