4 Steps Toward Building an Awesome Employer Brand
It is a job seeker market. To set yourself apart and attract candidates here are four things to do to build your employer brand.
Personal Branding: A Fine Line Between Ego and Enterprise Success
With the growth of personal blogs, social media, and other online media, there has been a rapid rise in the number of individuals both within management, and the rank and file of organizations, who are building, and seeking to build, substantial online reputations....
What Is A Micro Influencer and Do We Need Them?
Is your brand seeking to get on the influence bandwagon? Has the growth of Klout, Kred, PeerIndex, and Traackr got your head spinning trying to figure out who the right folks are to accelerate brand awareness and lead generation or conversions? Good news, you are not...
The Right Way To “Amplify” Your Message
It seems like in every generation, there is a new buzz word that catches fire and add a new meaning to the English language. One of the buzz words that is really catching fire seemingly this year is “amplification.” You might wonder what does amplification mean?...The Power of Being Real
I know people may think, “Hey I’m real, isn’t everyone real?” In the digital age and even before that, companies and brands have been portrayed as having human traits. They were your friend, thoughtful, fun, or serious. The fact is they are...Why Branding is Crucial for Social Media Marketing
Branding - a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. What causes you to immediately know a company...
My Digital Disconnect: The Fear of Going Dark on Social Media
I’ve never been afraid of the dark. Even as a kid, it just didn’t bother me. Ghost stories? Gimme your best shot. Monsters? The more the merrier. Over the years, and despite warnings from everyone about “my poor eyes,” I have even found myself typing away in a dimly...Why Structuring Content Appropriately For Your Audience Isn’t About You
Technically speaking, I am a horrible writer from a grammar perspective. So terrible in fact that when my eleven year old daughter came to me this week to help her with some grammar homework, I looked at her work sheet and was admittedly ashamed that I couldn’t...
A Person Is A “Celebrity” In Their Own Right
Everyone sees how social media like YouTube has allowed a person to seemingly become an overnight celebrity. We see people like Justin Bieber, who got signed to a record deal after being discovered on You Tube and has become one of the most sought after entertainers...
