by Guy Haynes | Mar 3, 2020 | Branding
What happens when you combine universal growth with a limited talent pool? For 56% of small businesses, this spells significant difficulty in securing the right new hires. In part, this is because of a systemic lack of qualified candidates, even in entry-level...
by Daniel Newman | Jul 7, 2015 | Branding, Leadership, Marketing
With the growth of personal blogs, social media, and other online media, there has been a rapid rise in the number of individuals both within management, and the rank and file of organizations, who are building, and seeking to build, substantial online reputations....
by Daniel Newman | Jun 3, 2015 | Branding, Influence, Social Media
Is your brand seeking to get on the influence bandwagon? Has the growth of Klout, Kred, PeerIndex, and Traackr got your head spinning trying to figure out who the right folks are to accelerate brand awareness and lead generation or conversions? Good news, you are not...
by Cheval John | May 14, 2015 | Branding, Community, Innovation, Marketing and Social Business, Technology
It seems like in every generation, there is a new buzz word that catches fire and add a new meaning to the English language. One of the buzz words that is really catching fire seemingly this year is “amplification.” You might wonder what does amplification mean?...
by Ross Quintana | Apr 23, 2015 | Branding, Business and Leadership, Marketing and Social Business
I know people may think, “Hey I’m real, isn’t everyone real?” In the digital age and even before that, companies and brands have been portrayed as having human traits. They were your friend, thoughtful, fun, or serious. The fact is they are...
by Mandy Edwards | Apr 21, 2015 | Branding, Business and Leadership, Marketing and Social Business, Social Media
Branding – a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. What causes you to immediately know a company...