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Going Back to Square One: The Marketing Basics

Going Back to Square One: The Marketing Basics

by Mandy Edwards | Jun 9, 2015 | Marketing, Marketing and Social Business, Social Media

It’s been over 15 years since I took my very first marketing class in college. Yikes that makes me feel old. 15 years (think the year 2000). Kids, that was before Facebook. Before Google (as we know it). Before Wikipedia. Before social media period. Hell, I had an...
Why Branding is Crucial for Social Media Marketing

Why Branding is Crucial for Social Media Marketing

by Mandy Edwards | Apr 21, 2015 | Branding, Business and Leadership, Marketing and Social Business, Social Media

Branding – a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.   What causes you to immediately know a company...
How Social Media Has Changed How We Communicate

How Social Media Has Changed How We Communicate

by Mandy Edwards | Mar 17, 2015 | Business and Leadership, Generational Insights, Personal Development, Social Media

As communication and information travel faster and faster, the world seems to get smaller and smaller. As a result, this changes how the world communicates, especially with today’s obsession with social media networks. Before social media, we were extremely limited in...
How Business Owners Can Behave Wisely on Social Media

How Business Owners Can Behave Wisely on Social Media

by Mandy Edwards | Feb 11, 2015 | Business and Leadership, Marketing and Social Business, Personal Development, Social Media

We’ve seen it happen before – a company or celebrity meltdown, live on social media. Remember Amy’s Baking Company? As a business owner, you must conduct yourself much differently than you would as an individual. Everything you post could have...

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