The Critical Role Of Emotions In B2B Purchasing

If I were to tell you that the reasons why we buy things are based more on emotion than logic or reasoning you probably wouldn’t doubt me, would you? Deep down I think we all know that we do this, especially with personal purchases. Perhaps summed up best by the...
Selling The Super Informed Consumer

Selling The Super Informed Consumer

Let’s face it, today’s consumer (read: buyer) has changed a lot. Customers seem to know more than ever before about your products and services. In this reversal of traditional customer engagement, the paradigm of teaching your customers about what you do has flipped...

Why I Don’t Want To Be An Influencer

Sure it is a hot topic across the web. Expert and influencer content has determinedly become key in helping big (and small) brands in driving consumers through the buyer’s journey. From start to finish, it has been determined that the right content from the right...
How Influence Drives The New Buyer’s Journey

How Influence Drives The New Buyer’s Journey

By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete...