by Daniel Newman | Jun 3, 2015 | Branding, Influence, Social Media
Is your brand seeking to get on the influence bandwagon? Has the growth of Klout, Kred, PeerIndex, and Traackr got your head spinning trying to figure out who the right folks are to accelerate brand awareness and lead generation or conversions? Good news, you are not...
by Cheval John | Mar 5, 2015 | Branding, Influence, Social Media
Everyone sees how social media like YouTube has allowed a person to seemingly become an overnight celebrity. We see people like Justin Bieber, who got signed to a record deal after being discovered on You Tube and has become one of the most sought after entertainers...
by Ron Sela | Mar 4, 2015 | Influence, Marketing and Social Business
When the topic of discourse is related to the strategic implementation of social media, it is inevitable–perhaps even inescapable–that the conversation will steer its way around the importance of sharing updates, arguments over the quantity of engagement,...
by Cheval John | Feb 20, 2015 | Branding, Business and Leadership, Employee Advocacy, Influence, Uncategorized
The San Francisco 49ers were one of the most dominant teams in the NFL for most of about two decades. The 49ers made several playoffs appearances and won five Super Bowls (4 with quarterback Joe Montana and 1 with Steve Young). Unfortunately, San Francisco has...
by Tamara McCleary | Dec 3, 2014 | Influence, Social Media
How much influence and Social Currency do you possess? How successful are your social media strategies? How do you stack up to the social media heavyweights? Currently there are algorithms and metrics that can accurately measure how you size up. In fact, it’s...
by Daniel Newman | May 12, 2014 | Influence
If I were to tell you that the reasons why we buy things are based more on emotion than logic or reasoning you probably wouldn’t doubt me, would you? Deep down I think we all know that we do this, especially with personal purchases. Perhaps summed up best by the...
by Daniel Newman | May 5, 2014 | Influence
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it...
by Daniel Newman | Apr 22, 2014 | Influence
Let’s face it, today’s consumer (read: buyer) has changed a lot. Customers seem to know more than ever before about your products and services. In this reversal of traditional customer engagement, the paradigm of teaching your customers about what you do has flipped...
by Daniel Newman | Apr 21, 2014 | Influence
Sure it is a hot topic across the web. Expert and influencer content has determinedly become key in helping big (and small) brands in driving consumers through the buyer’s journey. From start to finish, it has been determined that the right content from the right...
by Daniel Newman | Apr 17, 2014 | Influence
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete...
