by Daniel Newman | May 12, 2014 | Influence
If I were to tell you that the reasons why we buy things are based more on emotion than logic or reasoning you probably wouldn’t doubt me, would you? Deep down I think we all know that we do this, especially with personal purchases. Perhaps summed up best by the...
by Daniel Newman | May 5, 2014 | Influence
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it...
by Daniel Newman | Apr 22, 2014 | Influence
Let’s face it, today’s consumer (read: buyer) has changed a lot. Customers seem to know more than ever before about your products and services. In this reversal of traditional customer engagement, the paradigm of teaching your customers about what you do has flipped...
by Daniel Newman | Apr 21, 2014 | Influence
Sure it is a hot topic across the web. Expert and influencer content has determinedly become key in helping big (and small) brands in driving consumers through the buyer’s journey. From start to finish, it has been determined that the right content from the right...
by Daniel Newman | Apr 17, 2014 | Influence
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete...
by Daniel Newman | Apr 1, 2014 | Influence
Building influence online and offline is hard work. At the center of becoming influential, is the ability to earn trust within your community. This trust becomes the catalyst for getting things done. This trust is displayed by CEOs leading businesses, educators...