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Managing Your Old Blog Posts Is Not Rocket Science! Here’s Why.

Managing Your Old Blog Posts Is Not Rocket Science! Here’s Why.

by Ron Sela | Sep 24, 2015 | Social Media

When you are running a blog, it is easy to get caught up in creating new content. It might even make you forget all about the articles that you have written before. Yet, even if you only write one article a week for your blog, and one a week as a guest post on another...
How Brand Journalism is Like Content Marketing With a Twist

How Brand Journalism is Like Content Marketing With a Twist

by Ron Sela | Jul 9, 2015 | Marketing

While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Companies are focusing all their attention on writing to attract a vast audience, and with it more clients,...
7 Unconventional Thoughts about Social Selling

7 Unconventional Thoughts about Social Selling

by Ron Sela | Jun 4, 2015 | Marketing, Social Media

Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product.  However in today’s...
Build an Online Audience You Can Be Proud Of

Build an Online Audience You Can Be Proud Of

by Ron Sela | May 4, 2015 | Marketing and Social Business

With every company and startup business wanting to promote their products online, starting and managing social media campaigns have become more challenging than ever. Cashing in on the online marketing phenomenon, there are a number of tools that have come up in...
The Right Way to Think About Content Marketing

The Right Way to Think About Content Marketing

by Ron Sela | Mar 31, 2015 | Marketing and Social Business

The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking...
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