by Ron Sela | Sep 24, 2015 | Social Media
When you are running a blog, it is easy to get caught up in creating new content. It might even make you forget all about the articles that you have written before. Yet, even if you only write one article a week for your blog, and one a week as a guest post on another...
by Ron Sela | Jul 9, 2015 | Marketing
While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Companies are focusing all their attention on writing to attract a vast audience, and with it more clients,...
by Ron Sela | Jun 4, 2015 | Marketing, Social Media
Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product. However in today’s...
by Ron Sela | May 4, 2015 | Marketing and Social Business
With every company and startup business wanting to promote their products online, starting and managing social media campaigns have become more challenging than ever. Cashing in on the online marketing phenomenon, there are a number of tools that have come up in...
by Ron Sela | Mar 31, 2015 | Marketing and Social Business
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking...
by Ron Sela | Mar 4, 2015 | Influence, Marketing and Social Business
When the topic of discourse is related to the strategic implementation of social media, it is inevitable–perhaps even inescapable–that the conversation will steer its way around the importance of sharing updates, arguments over the quantity of engagement,...
by Ron Sela | Feb 3, 2015 | Marketing
It is not uncommon for brands to engage with social media influencers, for creating and distributing content. By doing so, brands get access to the process of creation and distribution of relevant content. The content created by influencers is often distributed on...
