by Jess Bahr | Jul 21, 2015 | Marketing, Social Media, Uncategorized
“What’s the secret to better performing ads” is a question I’m asked at least once a day by clients, friends, or folks on Twitter. My follow up question is, “how are you currently leveraging custom audiences?” Custom audiences are the best way to ensure you’re...
by Andrew Hutchinson | Jul 13, 2015 | Marketing, Marketing and Social Business, Social Media
One of the things that businesses need to accept in the new media landscape is that things have changed significantly. No surprises there, right? Everyone knows that media consumption habits have evolved, that the way in which brands reach people is adapting beyond...
by Lindsay Bell-Wheeler | Jun 24, 2015 | Marketing, Social Media, Uncategorized
Human beings have evolved to be very visually driven creatures. Think about having a phone call with a stranger versus a Skype chat? It’s uncomfortable, right? Because you’re missing out on vital visual cues, those subtle tics and other types of body language we use...
by Lindsay Bell-Wheeler | Jun 18, 2015 | Marketing, Social Media
What we share through social networks is usually driven by our personal and social values, and has become an important part of how we shape our online identities. What we choose to share can reveal a great deal about our likes and dislikes, our interests, and our...
by Daniel Newman | Jun 10, 2015 | Marketing and Social Business, Social Media
In this week’s episode of SMACTalk (Social, Mobile, Analytics and Cloud), Brian Fanzo and I discuss the growing importance that tools and technology are playing in the world of marketing. With Brian heading off to Social Shake Up, the annual Social Media Today event...
by Mandy Edwards | Jun 9, 2015 | Marketing, Marketing and Social Business, Social Media
It’s been over 15 years since I took my very first marketing class in college. Yikes that makes me feel old. 15 years (think the year 2000). Kids, that was before Facebook. Before Google (as we know it). Before Wikipedia. Before social media period. Hell, I had an...