by Andrew Hutchinson | Sep 3, 2015 | Marketing
A while ago, I read an article which looked at the controversial tactics employed by People for the Ethical Treatment of Animals (PETA). PETA regularly makes headlines due to their promotional tactics – in this post, the author, Scott Alexander, discusses PETA’s...
by Andrew Hutchinson | Jul 13, 2015 | Marketing, Marketing and Social Business, Social Media
One of the things that businesses need to accept in the new media landscape is that things have changed significantly. No surprises there, right? Everyone knows that media consumption habits have evolved, that the way in which brands reach people is adapting beyond...
by Andrew Hutchinson | Jun 10, 2015 | Marketing, Uncategorized
Sometimes, the way we think about influence is wrong. Or not wrong, but maybe our perception of what influence is isn’t quite correct. Generally, when you think of what influences you or what influences those around you, you think of movements, of shifts in sentiment...
by Andrew Hutchinson | May 20, 2015 | Innovation, Marketing and Social Business, Social Media, Technology, Technology and Innovation
There was a couple of really interesting moves in the social media space late last year, both of which will likely play a significant part in the further development and integration of social into common business process. While each, in themselves, generated quite a...
by Andrew Hutchinson | Apr 27, 2015 | Employee Advocacy, Innovation, Marketing, Marketing and Social Business, Social Media, Technology and Innovation
There’s no denying that social media has changed the way we communicate. Yes, building relationships is nothing new, the process of connecting with the right people is not some bewildering iteration of new business process. But the delivery methods for those actions...