by Shelly Kramer | Feb 15, 2016 | Marketing
Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It delivers high ROI for your brand, helps you dial in your strategy by really understanding your audience and expands the...
by Shelly Kramer | Feb 11, 2016 | Marketing
Statistics represent more than just numbers on a page. Those facts, figures, and percentages tell the stories of brands—where they succeeded, where they fell short, and how they plan to approach their next chapters. They can also tell the story of consumers—what they...
by Shelly Kramer | Feb 10, 2016 | Marketing, Social Media
Today’s consumers are more tech-savvy and social than ever before. They don’t just make purchases—they research and then buy quickly (online or in store). It doesn’t stop there, though. Photos, product reviews, recommendations, customer service experiences—all those...
by Daniel Newman | Feb 4, 2016 | Leadership, Marketing
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than...
by Shelly Kramer | Feb 2, 2016 | Marketing, Technology
I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about it, the more the rise of the toll free...
by Shelly Kramer | Jan 25, 2016 | Marketing
When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your...