by Shelly Kramer | Feb 2, 2016 | Marketing, Technology
I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about it, the more the rise of the toll free...
by Shelly Kramer | Jan 25, 2016 | Marketing
When it comes to customers, are marketers better served focusing on acquisition or retention? And what’s the proper balance of each? Any marketer worth his or her salt knows that the most valuable customers, and your biggest source of business growth, lies with your...
by Guest | Dec 11, 2015 | Marketing, Technology
Over the years I’ve had 7 Millennials – ranging from fresh-out of school interns, to associates, and managers – who have reported to me. Now, I’m certainly not someone to take anybody’s credit, but all of these people have either done very well within the business, or...
by Guest | Nov 16, 2015 | Marketing, Social Media
Question: What kind of content can you use as a marketer to generate leads, and save you time and money in the process? Answer: Social media quizzes drive traffic and engage the audience while getting your brand’s name out there and collecting leads. This article will...
by Daniel Newman | Nov 6, 2015 | Marketing, Technology
Most consumers don’t write home—or write on the internet—about receiving phenomenal customer service. But boy they sure do if they’ve had a bad one! Were the products, services or personnel unsatisfactory? If that’s the case, consumers get talking (or...
by Meghan M. Biro | Nov 4, 2015 | Leadership, Marketing, Technology
We often talk about the “future of work” as if it’s a destination; but the reality is that the future of work is already here. Technology’s impact on the remote and part-time workforce is transforming work culture right now. Are your managers prepared and ready to...
by Daniel Newman | Oct 20, 2015 | Leadership, Marketing, Technology
This post is sponsored by Samsung Business. All thoughts and opinions are my own. If your brand isn’t among those planning a significant spend on mobile marketing in 2016, you need to stop treating it like a fad and step up to meet your competition. Usage statistics...
by Daniel Newman | Sep 29, 2015 | Marketing, Technology
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can...
by Daniel Newman | Sep 22, 2015 | Big Data, Marketing, Technology
The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big...
by Daniel Newman | Sep 14, 2015 | Marketing, Technology
There’s one thing that we all know for sure—not all shoppers are alike. Thanks to big data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while...
