by Daniel Newman | Jun 10, 2020 | Big Data
Almost overnight, companies in every industry around the globe were forced to face the reality that cloud-based operations are no longer a nice-to-have; they’re a necessity. With more employees working from home, sharing data from home, and even sharing computers from...
by Daniel Newman | Jul 17, 2019 | Big Data
Here’s the thing: investment in data analytics is continuing to soar, even despite ROI proving mediocre in many instances. A CMO Survey conducted by Duke University, Deloitte LLP and the American Marketing Association showed that the percentage of marketing budgets...
by Daniel Newman | Jul 2, 2019 | Big Data
Big data is a miracle worker. Right?! Data offers us so many competitive advantages—time savings, customer insights, increased efficiencies. It helps us better target our customers, personalize our marketing efforts, and create new products our customers really want....
by Daniel Newman | Mar 21, 2019 | Big Data
Data scientist. Data engineer. Data guru. It doesn’t matter what you call them. Today’s companies are realizing that they need someone to engineer the data they are pulling everyday in order to put it into action. Indeed, data is nothing without data scientists to...
by Daniel Newman | Feb 21, 2019 | Big Data
We all know the age-old phrase: curiosity killed the cat. But when it comes to data science, curiosity can make your business come alive. In fact, the right mix of curiosity and data science could be your key differentiator in digital transformation. Let me explain....
by Daniel Newman | Jan 10, 2019 | Big Data
Data, data, data. It seems you can’t go anywhere today without hearing how important data is to your company’s success in digital transformation. But the fact is, having too much data can actually bog your company down—leaving it vulnerable to security breaches and...