5 Data Analytics Trends to Watch for in 2019

5 Data Analytics Trends to Watch for in 2019

Here’s the thing: investment in data analytics is continuing to soar, even despite ROI proving mediocre in many instances. A CMO Survey conducted by Duke University, Deloitte LLP and the American Marketing Association showed that the percentage of marketing budgets...
5 Roadblocks Holding Back Your Data-Driven Goals?

5 Roadblocks Holding Back Your Data-Driven Goals?

Big data is a miracle worker. Right?! Data offers us so many competitive advantages—time savings, customer insights, increased efficiencies. It helps us better target our customers, personalize our marketing efforts, and create new products our customers really want....
3 Reasons You Need a Data Purge Strategy

3 Reasons You Need a Data Purge Strategy

Data, data, data. It seems you can’t go anywhere today without hearing how important data is to your company’s success in digital transformation. But the fact is, having too much data can actually bog your company down—leaving it vulnerable to security breaches and...