by Daniel Newman | Mar 25, 2014 | Influence
As the world turns and brand journalism elevates to the forefront of the content overload experience known as the internet, the desire for increased visibility and placement has become the holy grail for comms and PR. For the longest time the role of PR for brands was...
by Daniel Newman | Mar 18, 2014 | Influence
There has been a lot of talk in the early months of 2014 about how influence marketing is going to make the leap into the mainstream this year. Given the state of content shock that consumers are in, the idea of finding individuals who can move the needle for a brand...
by Daniel Newman | Jan 28, 2014 | Branding, Influence, Social Media
Well played Fox Television. In your attempt to keep your hands from getting dirty you went ahead and outsmarted yourself. If you didn’t hear, Fox decided not to allow a commercial from the “Make your own Soda” company SodaStream as they were...
by Daniel Newman | Jan 28, 2014 | Influence
Some said it wasn’t possible; we could never get along. Baby Boomers and Millennials agreeing on anything is too far fetched. The Boomers are hard working, scrappy and financially independent while Millennials wear titles like lazy, entitled and (mom’s) basement...
by Daniel Newman | Jan 2, 2014 | Branding, Influence, Social Media
Perhaps nothing drives a brand forward more than its community. Knowing that 55% of consumers are willing to recommend companies that deliver great experiences and 85% are willing to pay a premium for those services, whom are those “People” making those...
