Just when you think you’ve got a grip on today’s tech evolution, you look up to find the modern-day workforce—including the most effective ways of leading it—have changed, as well. Today’s business managers are dealing with a double revolution: A digital transformation changing how we work, and an influx of generational young’uns who think, act, and expect completely different things from those who lead them. It doesn’t matter if your employees are working from your company’s bullpen, their couch, or a train travelling from Paris to London, the truth is that you need a unified method of hiring, inspiring, and retaining the best and brightest if you want your company to grow.

The good news: as a start-up, your company is younger, more nimble, and more adaptable than many of the lagging giants in your respective industry. If there’s anyone primed to take on the world of contingent digital workers, it’s you. Still, that doesn’t mean the roadmap is a clear and simple one. Below are five tips for growing your business in the midst of global change.

  1. Know What Works—and What Doesn’t
    In today’s digital economy, the traditional leadership style is out. It doesn’t matter if you earned your degree from Harvard or Wharton—micro-management, power games, and siloed leadership will never win in today’s free-loving, free-flowing world. Nowadays, employees favor freedom over structure. They want the flexibility to pursue outside passions and income streams, and the chance to play a meaningful role in a place they feel good about. If you’re not onboard, you’re going to struggle finding (and keeping) the employees you truly need.

Indeed, research shows that an employee’s intent to stay increases 15 percent when rewarded with things that make life easier—such as the flexibility of working from home. (Any parent knows the thrill of being able to start laundry or dinner while responding to emails or waiting for a conference call). Do not underestimate the productivity and loyalty of a happy employee, especially when today’s technology is aiding—and expediting—the process.

  1. Let Them Grow
    I recently read the speed and insight gained from technology are giving our best employees more time to take on new responsibilities and become even more important resources in our decision-making and management. Let them make the most of it. The digital generation places high value on personal growth. After all, they’re not stupid! They know their job could be completely different—or eliminated altogether—come their next homeroom meeting. As such, they’re willing and able to wear multiple hats—just like you—if given the opportunity. Offer ongoing training opportunities and take time to know their strengths so you can utilize them when times change. (And they will.)
  2. Get Creative with Organizational Structure
    I guarantee you this: nothing will make savvy employees jump ship faster than finding exhausting approval processes, redundant staffing, and teammates who are unaware—and unprepared—for the work they want to accomplish. Keep your employees inspired by eliminating silos, and structuring your company in a way that more closely resembles the movement of information and action within your market. This will encourage strong collaboration and productivity, and improve your bottom line.
  3. Get on Board with BYOD
    From smart phones, tablets and computers to software and security updates, it’s nearly impossible to keep up with every tech trend on the digital horizon. Allowing employees to utilize their own devices via cloud computing and remote networking will enhance work speed and accessibility, and even save you money. Just be careful. Know your security risks before allowing an influx of external devices onto your network.
  4. Never Stop Communicating
    Yes, open floor plans, electric plug-in stations, and fancy gadgets could impress prospective employees, but they won’t necessarily make your workers more efficient or productive. At the end of the day, people are still … people. There’s no digital transformation on earth that can change that. Focus on labor platforms that truly invite connection (rather than anonymization). Take time to get to know your employees’ passions, gifts, and pain points. And understand—as surely as the sun is shining—communication is still central to helping your brightest employees grow—right along with your company.

Additional Resources on This Topic:

4 Keys to Managing the New Digital Workforce
Digital Transformations: Breaking Through the Noise
Industry-wide State of Digital Transformation [Survey]

This post was first published on Entrepreneur.com