by Rachel Miller | Oct 8, 2014 | Social Media
We all make time for what is important to us. And to be successful in modern business we know we must spend some part of our day online using social networks. But simply knowing this fact is not enough to tip the success scale in our favor. It is specifically...
by Rachel Miller | Oct 1, 2014 | Marketing
There is an awful lot of content circulating around about content curation and why it is essential to well…everything, apparently. While I agree that knowledge sharing is a powerful business tool I have some doubts regarding the hows and whys of modern content...
by Rachel Miller | Sep 24, 2014 | Social Media
aka Vanity Metrics Are Worthless & Futile – Part 3: Social Influence How many times have you heard someone say, “It’s impossible to calculate the ROI of social media”? If I had a dollar for every time someone uttered that phrase in my presence I’d be...
by Rachel Miller | Sep 15, 2014 | Social Media
aka Vanity Metrics Are Worthless & Futile – Part 2: LinkedIn There is much talk today about networks versus communities and communities versus tribes. But ultimately, to be successful you need to surround yourself with like-minded peers. Because as the...
by Rachel Miller | Sep 8, 2014 | Social Media
aka Vanity Metrics Are Worthless & Futile – Part 1: Twitter Pop Quiz: What’s worth more to your brand? A) 50,000 Twitter Followers with a .1% Engagement Rate? B) 2,000 Twitter Followers with a 10% Engagement Rate? C) 500 Twitter Followers with a 50%...
