It’s that time of year when many bloggers start to stare aimlessly into the murky depths of their proverbial crystal balls in hopes of getting glimpses of inspiration that can be artfully crafted into next year prediction statements. But me, I’m going to look to the past and highlight a significant prediction for sales, social media, and customer relationship management that came to fruition.
How many times have you heard someone say, “It’s impossible to calculate the ROI of social media”? If I had a dollar for every time someone uttered that phrase in my presence I’d be pre-ordering a Tesla Model X right now instead of sharing my two-bit wisdom with you all.
Your Vanity is Killing Your Brand aka Vanity Metrics Are Worthless & Futile – Part 1: Twitter by Rachel Miller – Nurturing your Twitter community is a function built around a mindset of generosity. Be a gracious host and and you will be rewarded with loyal advocates.