by Hessie Jones | Aug 28, 2015 | Marketing and Social Business
I was recently asked a question that I had heard before: “Could we provide the raw data results from Big Data into a usable format so that it could be analyzed and validated using traditional methods?” The question was posed by a traditional researcher who had minimal...
by Hessie Jones | Aug 21, 2015 | Generational Insights
This Think Tank brings together GenX, GenY and Boomers to discuss the importance of work culture: what keeps them engaged and what keeps them loyal? Our Boomer Think Tank , Millennial Think Tank and GenX Think Tank have weighed in. The Definition of Work Culture via...
by Hessie Jones | Aug 14, 2015 | Big Data, Marketing, Technology
I’ve been fascinated lately by the targeting technology that exists today. As ARCOMPANY discovers more sophisticated ways to uncover human intent through online data, we welcome the increasing accuracy and speed that data enables business to make actionable...
by Hessie Jones | Jul 17, 2015 | Generational Insights
I hear it everyday: countless peers talking about The Millennial Mindset it as if were a ‘thing’ – a prevailing view that transcends generations. When I started recruiting for The GenX Think Tank, some were hesitant to join because they could not...
by Hessie Jones | May 29, 2015 | Generational Insights
At ArCompany we are delving into the Future of Work and changes that organizations must adapt to; business continues to be challenged by the same cultural issues that have existed for over 40 years. In this second BlendedGen Think Tank, we...
