What I learned about #Meerkat at #SXSW Might Surprise You! #iSocialTalks by Brian Fanzo @iSocialFanz
As someone who has co-hosted a weekly Video Hangout Chat for over a year and done video blogging for just as long the power of video has been something I’ve enjoyed and embraced. How does this differ from Meerkat? Meerkat is a raw real-time stream that allows you to go live from your mobile device with the click of a button and it doesn’t require you to build a new community as it shares your links and comments with your twitter stream. My friend Dustin W. Stout wrote a great detailed blog highlighting the features and benefits of Meerkat here.
How did I use the app at these events?
Because I tested the app in Barcelona and was an early adopter I was able to leverage the days leading up to SXSW to create a strategy for leveraging Meerkat which combined with an awesome community helped me find great value and be on the Meerkat Leaderboard. Not everyone is using this app for live streaming events or face to face engagement, my friend and new MCEOtalk host Vincenzo Landino has blown up singing Karaoke and social friend and newest Linkedin hire Carlos Gill has give us an inside view of his first week at linkedin, including walking the streets and interviewing street performers!
Since arriving home I’ve tried multiple different types of meerkating including putting my iPhone on a tripod pointed at my computer monitor while I was on a google+ hangout, giving the meerkat audience a chance to hear more than just my one person view and insights.
The live streaming and community feel of this app is impressive but beyond that I’ve been documenting numerous lessons that we can learn from the design to the go to market strategy of the app. Here are some of those below:
Beyond just the Live Streaming App that We Can Learn from Meerkat:
You can subscribe and follow my Meerkats here: http://meerkatapp.co/isocialfanz
If you want to hear more about it on video, here is my most recent episode of my video blog series called #iSocialTalks, where I did a live meerkat while also recording this video on QuickTime so that I could upload it to YouTube. I share more details about these lessons learned and some more takeaways from SXSW.
Additional Fun Pictures while on Meerkat!
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