by Daniel Newman | Dec 18, 2015 | Big Data, Technology
Most people won’t make a purchase unless they understand its uses and benefits. Business leaders today use phrases common within an industry, but not always to the target market. Eventually, those words or phrases are picked up, and become the common vernacular for a...
by Daniel Newman | Dec 7, 2015 | Big Data, Technology
The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they...
by Daniel Newman | Nov 28, 2015 | Big Data, Technology
Big data is a big deal. It’s a term tossed around in the current business environment as a way to gain insights into a company environment or consumer needs. Resources can be streamlined through the use of big data by helping enterprises understand their employees and...
by Daniel Newman | Nov 16, 2015 | Big Data
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Digital signage commanded an impressive share of mind when it didn’t have to compete with omnipresent mobile devices. It was new. It was exciting. It was sexy and compelling. Today, we...
by Daniel Newman | Nov 11, 2015 | Big Data, Generational Insights, Leadership
When we talk about young professionals shaking things up in the workplace, we often talk about millennials. When we talk about consumers shaping tech trends with their purchases, we often talk about millennials. This is for good reason—after all, their growth as a...
by Shelly Kramer | Nov 10, 2015 | Big Data, Technology
If you’re an MSP for whom “cloud” has become a dirty word—raise your hand. Following your metamorphosis from channel companies into MSPs you might have wanted to resist the rush toward cloud services, and the reselling efforts that cloud adoption would entail. But in...
