by Hessie Jones | May 15, 2015 | Marketing and Social Business
The sustainability of today’s business in a world increasingly controlled by the customer seems daunting for many businesses, who are used to and, in many cases, hell bent on maintaining status quo with respect to how they market their products and communicate...
by Hessie Jones | Apr 24, 2015 | Marketing and Social Business, Social Media
I was recently asked a question that I had heard before: “Could we provide the raw data results from Big Data into a usable format so that it could be analyzed and validated using traditional methods?” The question was posed by a traditional researcher who had minimal...
by Hessie Jones | Apr 17, 2015 | Generational Insights
During the GenXTT hangout on Finance and Spending, the viewpoints expressed were primarily from a male perspective. This time the ladies take center stage. It was important for us to get this viewpoint because of the diverse roles women have as caregivers, income...
by Hessie Jones | Apr 10, 2015 | Generational Insights
Across the web and within business communities, there is much talk about the Future of Work; economic and technological influences as well as the inherent shifts in demographics that will ultimately impact our work place have us sitting up and taking notice. On a...
by Hessie Jones | Mar 27, 2015 | Technology
I spoke to a friend about a recent funeral he attended. He spoke about this young man, no older than 25, who, suffering some time from depression, suddenly passed away. My friend overheard some of his friends talking amongst themselves. What he heard he found...