Phishing is one of the most common forms of cybercrime, so if you’re online, you’ve likely been targeted by a phishing attack—and you might not even know it. So what is phishing exactly? It’s the act of collecting personal information—including bank account numbers,...
Read More >>Data, data, data. It seems you can’t go anywhere today without hearing how important data is to your company’s success in digital transformation. But the fact is, having too much data can actually bog your company down—leaving it vulnerable to security breaches and...
Read More >>SMiShing is not a new tactic. A form of phishing, SMiShing is an activity that involves someone attempting to trick you via text or SMS message. If the trick is successful, the individual will receive your critical personal information. Did you know that there are...
Read More >>You may have spent tons of painstaking hours building, testing, fixing bugs, testing again, adding new features and finally testing again to create a product you know your target audience will love. …The problem is no one knows it exists. That’s where media...
Read More >>Let’s face it. Your employees might not be on board with big data just yet. Data can be intimidating to those who don’t consider themselves math people. It can also frustrate those who don’t yet believe in data-backed decision-making. So how do you go about getting...
Read More >>Creating an effective social media marketing strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. In other words, social...
Read More >>Objectivity is the most important part of having an effective performance appraisal system. What you want is a system in which your top performers are recognized and then given opportunities to advance their skills. Meanwhile, rather than being discouraged, low...
Read More >>There’s considerable momentum right now behind companies wanting to improve their social media presence and ramp up the business results this is producing. Where a couple of years ago a social media strategy was seen as a “nice to have,” today it’s increasingly...
Read More >>I interviewed Debbie Madden, CEO, and Founder of Stride Consulting and author of recently the published, Hire Women, on a recent episode of my Future of Work Talk show. Debbie’s company is an Agile software development consultancy located in NYC and it’s the fifth...
Read More >>I worked in Corporate America for 22 years before launching my own business in January 2009. Virtually every year that I was an employee, the company I worked for would set company goals in the first quarter of the year for that year. By the time the goals were...
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