Once upon a time, the concept of virtual reality (VR) seemed like a far-fetched idea that only seemed possible in a different life time. As it worked its way into the gaming industry as a niche product, its benefits have become recognizable and transferrable into the wider business sphere. Now, it’s obvious that virtual reality will transform your business. Let’s take a look at several different use cases.

Mobile App Development

VR mobile applications have improved how business operations are carried out, giving services a sense of seamlessness and ease. It won’t be long before we see businesses everywhere incorporate VR technology into their mobile apps. This is just one way virtual reality will transform your business.

Virtual reality devices and technology were on display at MWC this year in Barcelona. It’s only a matter of time before we see these devices in every market.

Mobility and VR go hand in hand and will take the app experience up a notch or two. They have allowed users to enjoy mobility to an extent that wasn’t possible before.

Transforming the Retail Experience

Virtual reality within the retail sector is predicted to be one of the next big things in the world of commerce and e-commerce.

So far, the focus has been on gaming and entertainment, but retail has emerged as an area where VR could have a huge impact. Major retailers have begun to unlock the potential of VR in commerce and investing in moving the technology beyond a gaming concept, and into a truly practical tool both for employees and customers. Virtual reality will transform your business in ways like never before.

As of yet, the retail sector offers some of the most explicitly commercial applications of VR such as revolutionizing the concept of “try before you buy”, as well as promoting unique brand identity design and products in an entirely new and contemporary way.

VR is innovative technology that infuses the gap between online and real worlds, which is why it works so successfully for both online and traditional retailers. The emotional and physical power of VR can increase online engagement as well as providing a unique in store experience that is beneficial to potential buyers. Virtual reality could transform the customer experience, which is the goal of every business.

VR Within the Travel Sector

With increasing demands from users and prospective users, the travel industry is taking massive steps in harnessing such technologies, although it is still in its infancy.

The use of VR technology within the travel section is still beginning, however, such ideas have led to companies experimenting with VR headsets and finding good, sustainable uses of them. It is a great way to enhance customer-centric marketing, something that is crucial to the success of any travel venture.

One of the best examples of virtual reality in action within the travel industry is the use of the technology for providing virtual tours of hotels and hotel rooms. The key benefit of this is that it allows potential customer to experience the hotels aesthetics, before they arrive, offering more transparency than standard 2D images.

Some companies have also taken VR travel up a notch by offering an entire booking system that can be experienced through a virtual reality headset. This replaces the need to use a traditional computer mouse or touch screen in order to make a hotel or flight booking.

The Construction Sector

New construction technology is quickly shifting the way construction is done, from apps on mobile devices, to laser scanning and drone photogrammetry. Although few construction sites have fully escaped the onward march of technology, many companies are beginning to embrace it and are subsequently reaping its rewards.

Through the use of VR, construction companies are now able to quickly scale up the size and dimensions of a building and create accurate models at a cheaper rate.

Creating a VR design or plan also allows builders and clients to immerse themselves in the project as though they were actually there. This enables them to interact with the environment and visualise. Throughout the construction process, a VR environment allows customers to watch the project unfold, and track progression.


Several companies are beginning to incorporate VR into their business by using it to screen candidates. The interviewers can communicate with applicants ‘face to face’ without having to actually go and meet them. Through this, recruiters are able to study key factors of the candidate as if they were at the real interview such as body language and attitude as well as confidence and nerve levels. This saves time and effort as well as cutting on costs of business travel.

Virtual Reality Will Transform Your Business

In a nutshell, many companies are beginning to recognize and understand the benefits of virtual reality. Technological breakthroughs are likely to bring about more changes in the next decade or so and more companies will be leveraging the benefits of VR technology.