by Daniel Newman | Jan 13, 2015 | Business and Leadership, Marketing, Marketing and Social Business
Data or intuition? That seems to be the question for many of our business leaders today who say they want more analysis of data, while still putting great trust in their intuition when making decisions. With Big Data finding its way into just about every marketing...
by Daniel Newman | Jan 6, 2015 | Marketing
For much of the past 20 years (and beyond) Marketing has been viewed in the organization as a necessary cost center rather than a revenue producing function within the enterprise. This view has been driven primarily by a lack of clear measurable outcomes for marketing...
by Daniel Newman | Jan 5, 2015 | Technology
With the rapid growth of wearables, and with more devices entering the online space every day, the “Internet of Things” (IoT) is a hot topic consuming business and tech conventions like wildfire. Though wearable gadgets like Google Glass have largely been brushed...
by Daniel Newman | Dec 22, 2014 | Leadership
Over the past few years, there has been a ton of talk about the emerging roles of the CIO and CMO. A Forrester report has revealed that CIOs are responsible for transforming businesses and spurring innovation, while CMOs are demonstrating excellent practice and added...
by Tamara McCleary | Dec 17, 2014 | Social Media
Social Currency is the total economic value of your relationships, both in real life (IRL) and digital. ~ Tamara McCleary Previously, I’ve written on the concept of Social Currency (read that article by clicking here). No less than 3 different websites and...