In this most recent episode of SMACtalk Live, co-hosts Brian Fanzo and Daniel Newman welcomed in special co-host Shelly Kramer the Founder and CEO of V3 Integrated Marketing and the newest member of the SMACtalk family.
Brian, Daniel and Shelly were in Vegas together for IBM Partnerworld and they decided to talk brand strategy and how that fits into social media, marketing and ultimately business success.
Shelly discusses the importance of connecting social media to brand strategy and connecting those to a business strategy.
They also break down the importance of connecting your live event audience and presenters with your digital and social media strategy. No matter the industry event you must have twitter handle and/or hashtag of the event on your slides. Shelly explains how important it is to make it easy for your audience and community to share your content and having them mention you give you the presenter conversation and relationship starters.
“Feed your audience by making it easy for them to share and amplify your content!” – @ShellyKramer
Also discuss the need to be brand strategist not just social strategist
Focus on things like:
- Sales Journey
- What User Experience are you creating
Social Media isn’t just about marketing anymore
- Customer Service
- Influencer Relations
They also discuss the need to break down silos on where brands can find value of social media and engaging the community. When brands and marketing teams leverage social media to cram marketing and sales messages down the throats of their followers their missing the point!
“Marketing does more than just create customers today in 2015!” – @DanielNewmanUV
They discuss the impact of big data on marketing data and the importance of context and story around data being a big part of business strategy and it’s need to be linked to business outcomes!
Hope you enjoyed this episode and as always connect with us on twitter, leave an iTunes review if you enjoyed the show and if you have comments or topic ideas for future shows don’t hesitate to tweet at the show, the hosts or just use the hashtag on twitter as we would love to hear from you!
Home for all SMACtalk Episodes: Http://www.MillennialCEO.com/SMACtalk
Follow The Podcast on Twitter: http://www.twitter.com/SMACtalkLive
Hosts on Twitter:
Brian Fanzo: Http://www.twitter.com/isocialfanz
Daniel Newman http://www.twitter.com/DanielNewmanUV
More about Shelly Kramer
Founder and CEO of V3 Integrated Marketing, a full service integrated marketing agency headquartered in Kansas City, MO.located in Kansas City, Missouri, I’m known for my expertise with regard to brand strategy, integrated marketing, all things related to the web and the digital space, including lead generation, mobile marketing, content strategy and content marketing, website design and development, social media community building and management, business intelligence and social data gathering, analysis and integration into strategy, SEO + SEM, corporate communications, corporate social media training and a host of other things.