by Daniel Newman | Sep 22, 2015 | Big Data, Marketing, Technology
The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big...
by Daniel Newman | Sep 14, 2015 | Marketing, Technology
There’s one thing that we all know for sure—not all shoppers are alike. Thanks to big data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while...
by Brent Grinsteiner | Sep 10, 2015 | Leadership, Marketing
In my two previous articles I shared ideas on attracting and retaining millennials. So your millennials have their feet under the desk, and many of them may be moving into a managerial or leadership role. A recent study from the Pew Research Center showed that...
by Chris Westfall | Sep 8, 2015 | Leadership, Marketing, Uncategorized
Spend time with other people, and you are going to run into objections. Obstacles. People who don’t share your commitment to your goals and desires. Persuasion and influence are the cornerstones of leadership, a leadership that exists at any level. If you want to move...
by Daniel Newman | Sep 4, 2015 | Big Data, Marketing, Technology
For most companies, business is no longer restricted to a single time zone. In fact, it is common for even small companies to have some type of global footprint, be it a global support team for technological issues or an overseas manufacturing plant. Even when a...
by Andrew Hutchinson | Sep 3, 2015 | Marketing
A while ago, I read an article which looked at the controversial tactics employed by People for the Ethical Treatment of Animals (PETA). PETA regularly makes headlines due to their promotional tactics – in this post, the author, Scott Alexander, discusses PETA’s...