by Dominick Garrett | Feb 3, 2015 | Branding, Marketing, Social Media
Social and the Super Bowl. It is something that has been around for a couple of years, in fact the first hashtag that was featured in a Super Bowl ad was Audi back in 2011. However, everyone in thinks back to the big play, Oreo at the super bowl in 2013. You remember,...
![10 Essential Tips For B2B Marketing In A Digital Economy [SlideShare]](https://fowmedia.com/wp-content/uploads/2014/12/10-B2B-Marketing-Tips-.jpg)
by Daniel Newman | Dec 8, 2014 | Branding, Marketing, Social Media
Whether your an enterprise or a small-to midsize-sized business (SMB) in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales. Not long ago, a sale needed some sort of human interaction — even with the...
by Daniel Newman | Nov 19, 2014 | Branding, Innovation
Most often the success of a brand is defined by its community. In fact, only few brands have spurred innovation without the help of their community. If you take the recent examples, brands like Coca-Cola, Microsoft and Google have harnessed the benefits of...
by Brian Fanzo | Sep 11, 2014 | Branding
So you heard that you need to have a personal brand but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter. Ok don’t think about it as building a...
by Daniel Newman | Jun 10, 2014 | Branding
2 young lads meet at the center of the pitch, “Winner Stays On” says one to the other and suddenly one by one, the young men on the pitch transform into soccer giants. First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a...
by Daniel Newman | Jun 5, 2014 | Branding
Congratulations, you got the job! You take a sigh of relief. After a longer than desired holding period you are on to the next career. You are one of the many who over the past 5 years has made a transition that didn’t go exactly the way you hoped, but for now it is...
