How Brand Communities Foster Innovation

How Brand Communities Foster Innovation

Most often the success of a brand is defined by its community. In fact, only few brands have spurred innovation without the help of their community. If you take the recent examples, brands like Coca-Cola, Microsoft and Google have harnessed the benefits of...
Brand Journalism: Nike Risk Everything #WorldCup14

Brand Journalism: Nike Risk Everything #WorldCup14

2 young lads meet at the center of the pitch, “Winner Stays On” says one to the other and suddenly one by one, the young men on the pitch transform into soccer giants. First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a...
Why Personal Branding? For Lifelong Employability

Why Personal Branding? For Lifelong Employability

Congratulations, you got the job! You take a sigh of relief. After a longer than desired holding period you are on to the next career. You are one of the many who over the past 5 years has made a transition that didn’t go exactly the way you hoped, but for now it is...