Plan to be Hijacked: A Summer Read

Plan to be Hijacked: A Summer Read

There are some simple basics in marketing. Some are much more obvious than others. When you are creating a brand, rest assured that now days, the consumer, not you, is going to be at the helm of where your company will be going. WHAT? But you spent innumerable hours...
Why I Strive to #ConnectIRL

Why I Strive to #ConnectIRL

First, let me get this on the table before I go any further: I LOVE SOCIAL MEDIA!  I love the connectivity, the opportunity to learn from others on a regular basis. There’s that real time connection to another soul out there. The opportunity to discuss anything with...