by Samantha Estoesta Williams | Aug 30, 2015 | Business and Leadership, Employee Advocacy, Leadership
Anyone who has the (mis?)fortune to work with me knows that I hold myself to a high standard. I absolutely hate disappointing people and take criticism quite seriously. My superiors can take this in two ways: they can just hope that I will find the correct...
by Samantha Estoesta Williams | Jul 24, 2015 | Generational Insights, Marketing, Technology
On our second Boomer Think Tank, we focused on late entrepreneurship, and specifically on the risks and rewards that Boomers encounter when joining or creating their own business. The Recession had a huge impact on every generation; with Boomers it may have been one...
by Samantha Estoesta Williams | Jun 26, 2015 | Generational Insights
Our experience with our Millennial Think Tank has taught us that Millennials are most likely to purchase goods that align with their personal ethical choices; on this Boomer Think Tank we’ll focus on how ethics impact Boomer purchasing behavior. We started our...
by Samantha Estoesta Williams | Jun 5, 2015 | Business and Leadership
On our inaugural Boomer Think Tank, we focused on retirement, and specifically on how Boomers invested for their own retirement. To frame the discussion we outlined these facts: 2 in 5 Boomers have retirement-specific savings accounts. Boomers are 35% more likely to...