by Cate Conroy | Mar 19, 2015 | Marketing
As a role within a marketing department, content marketers are a fairly new concept. But that doesn’t mean we haven’t been around. We’ve just gone by different names – digital marketers, copywriters, even graphic designers. So by now, content...
by Cate Conroy | Jan 28, 2015 | Marketing, Marketing and Social Business
Good content marketing starts with an engaging topic. The best content marketers know that one of the best ways to engage their audience is to discuss industry trends. Your audience wants to know – what are the latest industry trends, how will this change the...