by Amy Tobin | Feb 27, 2015 | Uncategorized
This week our Think Tank tackled the subject of News and their preferred methods for consuming it. Our panel consisted of: Kiernan McGinnis, young Millennial, 2nd year student at Lehigh University, English Lit. Major Joe Cardillo, an older Millennial, Content and...
by Amy Tobin | Feb 13, 2015 | Uncategorized
For businesses and brands, social media has been instrumental in connecting with audiences, building brand awareness and encouraging customer loyalty. Those use-cases have been well documented, but what about the impact of social media on personal relationships...
by Amy Tobin | Jan 30, 2015 | Uncategorized
In order to be successful on social media, companies must structure themselves to be social businesses, and use social media intelligence to make informed business decisions. That means they need to understand how to gather, understand, and implement the vast amount...
by Amy Tobin | Jan 16, 2015 | Uncategorized
As we wind down the year on our Millennial Think Tank, we thought it would be good to lighten things up on MTT; this week we focused on Millennial leisure time, with an eye toward music and alcohol choices. This week our panel consisted of: Kiernan McGinnis, a young...
by Amy Tobin | Jan 2, 2015 | Generational Insights
Last week we focused on a topic that is much talked about in my personal social circles, especially among GenXers and Boomers: the challenges of a multi-generational workplace. Our goal was not to run through the standard gripes about older generations wanting to see...
